Atalay Tasdiken was born in 1964 in BeyÅŸehir, Turkey. Graduated from Konya Selcuk University with a teacher training degree in physics. In 1991, he began working in advertising, learning a broad range of skills by turns as a dark room technician, media representative, copywriter and creative director. Over the next ten years, he went on to direct over 300 commercials and served as creative director on some 30 product campaigns.